I work at the intersection of behavioural science, media, and financial literacy
My work is driven by curiosity about how people think, how they make decisions, and how those decisions shape their lives over time.
Across ventures, research, and storytelling, I focus on translating complex ideas into something practical, accessible, and relevant—particularly in contexts that are often overlooked.
I don’t see learning as a phase, but as a continuous process. Most of what I build—whether a platform, a programme, or a conversation—starts with a question.
Academics
Business Administration (2006)
Executive MSc Behavioural Science (2025). LSE alum.
ventures
Floward, Ethos, UGDC
Building platforms and stories that connect people across the region.
initiative
Lei Wa Lakom
Championing women and sharing stories of leadership and resilience.
The Journey
PERSONAL JOURNEY
There isn’t a single defining moment in my work—rather, a series of questions that have shaped its direction over time.
My academic background trained me to think critically and, more importantly, to stay comfortable with not having immediate answers. It reinforced the value of asking better questions and approaching complex problems with curiosity rather than certainty.
Professionally, my work spans media, entrepreneurship, and research, but the underlying focus has remained consistent: understanding people and building work that is both thoughtful and practical.
The ventures and initiatives I’ve been part of are less about scale for its own sake, and more about relevance—creating work that resonates, opens access, or shifts how a topic is understood.
Storytelling continues to play an important role in this. Not as an end in itself, but as a method of translating ideas into something that can be engaged with, questioned, and applied.
The sections below outline the work, projects, and collaborations that have shaped this journey so far.
Taiba Al-humaidhi