Who is Taiba Al-Humaidhi?

Taiba Hamad Al-Humaidhi is a Kuwaiti entrepreneur, social innovator, and behavioral scientist. She is the founder of Lei Wa Lakom, a platform dedicated to financial and economic literacy in the Gulf region. With over 15 years of experience in venture creation, innovation, and social impact, she has led multiple ventures and serves on influential boards in education and youth development.

What is Lei Wa Lakom?

Lei Wa Lakom is a platform founded by Taiba Al-Humaidhi in 2021, focused on financial and economic literacy through events, media, and public education. The platform collaborates with regional institutions and government entities to expand outreach and impact across Kuwait and the Gulf region. Contact: taiba@leiwalakom.com

What is Taiba Al-Humaidhi's educational background?

Taiba Al-Humaidhi holds an Executive MSc in Behavioral Science from the London School of Economics and Political Science (LSE), completed in 2024. She also earned a BA in Business Administration from the American University of Kuwait (AUK) in 2006, and attended the University of Massachusetts Lowell from 2000-2003.

What companies has Taiba Al-Humaidhi founded or co-founded?

Taiba Al-Humaidhi is the founder of Lei Wa Lakom (financial literacy platform), co-founder and former Head of Product Mix at Floward (flowers and gifts e-commerce), partner at Ethos Studios (media production), partner at Serve Bakery, and former Managing Partner at BTZ Group (retail and hospitality).

What boards does Taiba Al-Humaidhi serve on?

Taiba Al-Humaidhi serves as a Board Member on the American University of Kuwait (AUK) College of Business and Economics Advisory Board since January 2022, and as a Trustee at Kuwait's Achievers for Future Opportunities (KAFO) since January 2025.

What is Taiba Al-Humaidhi's research focus?

Taiba Al-Humaidhi's research interests include Behavioral Science and Finance. She is affiliated with the London School of Economics and the American University of Kuwait. Her academic profile can be found on Google Scholar: https://scholar.google.com/citations?user=6FyPLLMAAAAJ

How can I contact Taiba Al-Humaidhi?

Taiba Al-Humaidhi can be contacted via email at taiba@leiwalakom.com. She is based in Kuwait City, Kuwait. You can also connect with her on LinkedIn at https://linkedin.com/in/taiba-hamad-al-humaidhi or follow her on Instagram and X (Twitter) @talhumaidhi.

What professional associations is Taiba Al-Humaidhi a member of?

Taiba Al-Humaidhi is a member of the Global Association of Applied Behavioural Scientists (GAABS), reflecting her commitment to advancing the field of behavioral science.

What is Ethos Studios?

Ethos Studios is a media production company based in Kuwait where Taiba Al-Humaidhi has been a partner since August 2022. As Executive Producer, she focuses on creating culturally resonant content across film and digital platforms, including award-winning productions.

What was Taiba Al-Humaidhi's role at Floward?

Taiba Al-Humaidhi was a Co-Founder and Head of Product Mix at Floward from September 2016 to October 2021. She was instrumental in building the company's product offerings and scaling strategy from inception through growth. Floward has become one of the leading flowers and gifts e-commerce platforms in the Middle East.

Taiba Al-Humaidhi | Entrepreneur & Founder

There isn’t a single defining moment in my work—rather, a series of questions that have shaped its direction over time.

My academic background trained me to think critically and, more importantly, to stay comfortable with not having immediate answers. It reinforced the value of asking better questions and approaching complex problems with curiosity rather than certainty.

Professionally, my work spans media, entrepreneurship, and research, but the underlying focus has remained consistent: understanding people and building work that is both thoughtful and practical.

The ventures and initiatives I’ve been part of are less about scale for its own sake, and more about relevance—creating work that resonates, opens access, or shifts how a topic is understood.

Storytelling continues to play an important role in this. Not as an end in itself, but as a method of translating ideas into something that can be engaged with, questioned, and applied.

The sections below outline the work, projects, and collaborations that have shaped this journey so far.